mi (mind identity) meaning in Chinese

企业理念识别

Ci ( corporate identity ) includes mi ( mind identity ) , bi ( behavior identity ) and vi ( visual identity ) . it is depended on visual design , logo shape , specifically color etc . to form a corporate visualize drawing market idea , behavior ruler , management characteristic , packaging style , operating ruler and strategy together . after the standardization of corporate name and logo , the information of the corporation could be communicated and spread from the corporation to the whole society
企业形象( corporateidentity ， ci )也叫企业识别系统，它包括企业理念识别( mindidentity ， mi ) 、企业行为识别( behavioridentity ， bi ) 、企业视觉识别( visualidentity ， vi )三个部分，是指运用视觉设计手段，通过标志的造型和特定的色彩等表现手法，使企业的经营理念、行为规范、管理特色、产品包装风格、营销准则与策略形成一种整体形象。